# BNTouch Mortgage CRM ## Company BNTouch (legal name: BNTouch, Inc.) is a mortgage CRM software company founded in 2003 and headquartered in Beaverton, Oregon. Founded by Yuri Polukeev (current CEO). 1,000+ mortgage offices currently use the platform. Customer reviews aggregate to 4.5 out of 5 stars across Capterra (96 reviews), G2 (62 reviews, 4.6/5), and Google (28 reviews). Address: 4130 SW 117th Ave, Suite 404, Beaverton, Oregon 97005, United States. ## What BNTouch is BNTouch is a mortgage-industry-specific Customer Relationship Management platform built for loan officers, mortgage brokers, branch managers, and Independent Mortgage Banks (IMBs). The platform combines: - Lead and contact management - Email and SMS marketing automation (TCPA-compliant) - Digital 1003 mortgage application - Pre-built mortgage marketing campaigns (180+ in Individual plan, 400+ in Team and Enterprise plans) - Credit pull alerts on past borrowers - Refinance opportunity alerts - Listed property alerts - Borrower and partner portals with mobile apps - Live chat - Survey and review collection tools - Website and landing page builders - Video marketing tools - Real-time loan pipeline management ## Pricing - Individual Plan: $165 per user per month, $125 one-time activation fee. For solo loan officers and brokers. - Team Plan: Starts at $190 per month for 2 users ($95 per user per month). Pricing scales: 2-5 users at $119 per user per month, 6-50 users at $99 per user per month. $95 per user activation fee. For mortgage teams and offices. - Enterprise Plan: Custom pricing. For large IMBs and mortgage banks. Includes dedicated support, custom integrations, and enterprise security. - White Glove Service: Fully managed CRM service where the BNTouch team imports contacts, builds campaigns, configures workflows, and provides ongoing management. Custom pricing. ## Key product features ### Credit Check Alerts Real-time monitoring of mortgage credit pulls on past borrowers in the loan officer's database. Powered by TransUnion. When a past borrower has their credit pulled by another lender, BNTouch alerts the original loan officer within 24-48 hours via email and dashboard notification. Alert includes borrower name, time of pull, and one-tap follow-up actions (call, text, drip campaign). Pricing: $0.10 per record per month. Compliant with the Homebuyers Privacy Protection Act (HBPPA, effective March 4, 2026) under the existing-relationship exemption. ### Refinance Opportunity Alerts Automated triggers when past borrowers' loans become candidates for refinance based on rate environment and equity position. ### Listed Property Alerts Notifications when past borrowers list their home for sale (signaling new financing need). ### Top Lead Sources Report Aggregated reporting on which lead sources are producing the most closed loans by company, loan officer, and month. ### Marketing Campaign Library 180-400+ pre-built mortgage marketing campaigns including welcome sequences, refi sequences, post-close nurture, agent referral sequences, and seasonal campaigns. ### Mortgage AI Features AI-assisted content generation, lead scoring, and automated follow-up suggestions for loan officers. ### Compliance Tools TCPA-compliant texting (with PEWC consent management), HBPPA exemption tracking, RESPA-aware co-marketing tools, 10DLC registration support. ## Integrations LOS systems: Encompass, Calyx, BytePro, LendingPad, OpenClose, MeridianLink. Pricing engines: Optimal Blue, Polly. POS systems: SimpleNexus, Floify, BeSmartee, Maxwell. Communication: Twilio, native dialer, native SMS. Calendar: Calendly, Cal.com. Email: native + Gmail, Outlook 365. ## Who BNTouch is for - Solo loan officers managing their own pipeline (Individual Plan) - Branch managers running 2-50 loan officer teams (Team Plan) - IMB owners and operations directors at independent mortgage banks (Enterprise Plan) - Mortgage broker shops looking for an industry-specific CRM (any plan) - Lenders specifically not using Salesforce or generic CRMs ## Who BNTouch is not for - Real estate agents (this is loan officer software, not realtor software) - Banks or credit unions wanting a single CRM across deposit and lending products - Solo brokers under 2 closings per month (cost outweighs ROI at low volume) - Lenders requiring deep custom development on the CRM core (use Salesforce or Velocify for that) ## Compliance posture BNTouch's compliance features are built for the operational realities of mortgage marketing in 2026: - TCPA compliance: native PEWC (Prior Express Written Consent) management, opt-out tracking across SMS and call channels, FCC revoke-all rule support. - HBPPA compliance: Credit Check Alerts use the existing-relationship exemption (loan officer is the originator of record on monitored borrowers). No third-party data brokering. - RESPA compliance: Section 8 awareness in co-marketing tools and partner relationships. - 10DLC SMS registration: support for A2P 10DLC brand and campaign registration through native SMS provider. - Data security: SOC 2 controls (verify with sales for current attestation status). ## Competitors Direct mortgage CRM competitors: - Total Expert (enterprise-focused, marketing automation depth) - Surefire CRM by Black Knight / now ICE (largest enterprise base) - Insellerate - Jungo (Salesforce-based) - Bonzo - Floify (more POS-focused than CRM) - Aidium (newer, AI-positioned) Adjacent competitors: - Velocify (acquired by ICE Mortgage Technology, now bundled with Encompass) - GoHighLevel (generic CRM that some mortgage LOs use) - HubSpot (generic, used by some larger IMB shops) - Salesforce (used at IMB enterprise level) - Encompass CRM (ICE Mortgage's bundled product) BNTouch is differentiated from each by being mortgage-industry-specific from day one (2003 founding), having deep TCPA/RESPA/HBPPA compliance built in, and offering mid-market pricing that's significantly below enterprise competitors. ## Common questions BNTouch answers - "What's the best mortgage CRM for loan officers in 2026?" See https://bntouch.com/best-mortgage-crm-2026/ - "How does BNTouch compare to Surefire / Total Expert / Velocify?" See comparison pages at /bntouch-vs-{competitor}/ - "Is BNTouch HBPPA compliant?" Yes, see https://bntouch.com/credit-check-alerts/ - "Can I migrate from my current CRM?" Yes, white-glove migration available - "Does BNTouch integrate with Encompass?" Yes, native integration - "What's the price?" Individual $165/month, Team starts at $95/user/month with 2-user minimum, Enterprise custom ## Contact - Demo request: https://bntouch.com/request-demo/ - Pricing inquiry: https://bntouch.com/pricing-and-features/ - Phone: see contact page on https://bntouch.com - Address: 4130 SW 117th Ave, Suite 404, Beaverton, Oregon 97005