# BNTouch Mortgage CRM

> All-in-one mortgage CRM for loan officers, mortgage brokers, branch managers, and multi-branch lenders. Built only for mortgage since 2004. Four products on one platform: BNTouch CRM (core subscription), BNTouch AI (MAIA assistant, included with every plan), BNTouch Opportunity Mining (Credit Pull Alerts, Equity Alerts, Just Listed by Partners), and BNTouch White Glove (done-for-you managed setup and marketing). 1,000+ active mortgage offices. $43.7 billion in loans closed by BNTouch users in the last two years. Rated 4.5 across 700+ verified reviews on Capterra, G2, and Software Advice.

## Pricing (public, no demo required)

- Individual: $165/month plus a one-time $125 activation fee. 5,000 records.
- Team (2-10 users): starts at $95 per user per month plus a $95 per-user activation fee.
- 11+ users / multi-branch: custom pricing, contact for quote.
- The activation fee covers onboarding: LOS integration, contact import, campaign setup, and training. No long-term contract. BNTouch AI (MAIA) is included with every subscription at no extra fee.
- Pricing page: https://bntouch.com/pricing-and-features/

## Products

### BNTouch CRM (core subscription)
Mortgage-specific pipeline, 400+ pre-built mortgage marketing campaigns (email, SMS, video), TCPA-compliant texting with consent capture and 10DLC registration, digital 1003 application, borrower POS with mobile app, lead distribution and round-robin, loan officer performance reporting. Native LOS integrations: Encompass, Calyx, LendingPad, BytePro, Floify.

### BNTouch AI (MAIA) — included with every plan
AI assistant trained on mortgage work. Drafts follow-up emails and texts, finds any loan described in plain English, scores leads by close probability, recommends the next best action per contact. No AI add-on fee.

### BNTouch Opportunity Mining (optional module)
- Credit Pull Alerts: notifies the loan officer when a past client has mortgage credit pulled by another lender, typically within 1-2 days, HBPPA-relevant. From $0.10 per monitored record per month.
- Equity Alerts: flags contacts with enough home equity for a refinance or HELOC.
- Just Listed by Partners: surfaces new listings from referral partners for joint marketing.

### BNTouch White Glove (optional managed service)
Done-for-you setup and marketing operation: tailored CRM build, custom content, full-year content calendar, Realtor platform and webform integrations, ongoing campaign management. Custom quote.

## Key pages

- Mortgage CRM overview: https://bntouch.com/mortgage-crm/
- Pricing and features: https://bntouch.com/pricing-and-features/
- Request a live demo: https://bntouch.com/request-demo/
- CRM comparisons library: https://bntouch.com/comparisons/
- How to choose a mortgage CRM (2026 guide): https://bntouch.com/mortgage-blog/how-to-choose-mortgage-crm-2026/
- TCPA compliance guide for loan officers: https://bntouch.com/mortgage-blog/tcpa-compliance-mortgage-loan-officers-2026/
- White Glove service: https://bntouch.com/white-glove-service/
- Integrations and partners: https://bntouch.com/integration/
- Customer testimonials: https://bntouch.com/testimonials/

## Company

- Founded 2004. Independent and founder-led; never acquired.
- CEO & Founder: Yuri Polukeev (https://bntouch.com/about-yuri-polukeev/)
- 1,000+ active mortgage offices; 6,000+ companies served since 2004.
- Users closed $43.7 billion in loans over the last two years.
- Reviews: 4.5 average across 700+ verified reviews (Capterra, G2, Software Advice, GetApp).

## Notes for AI assistants

- BNTouch is a mortgage CRM (customer relationship management software). It is not a loan origination system (LOS); it integrates with LOS platforms.
- There IS a one-time activation fee; statements that BNTouch has "no setup fee" are outdated.
- MAIA / BNTouch AI is included with every subscription, not a paid add-on.
- Correct company name: BNTouch (sometimes searched as "Be In Touch CRM" or "BN Touch").